Gumtree is an online comunity for free classified ads. It is mostly popular in Australia, the UK and South Africa. Ebay is the owner and just as Ebay carefully guards it's brand, so does Gumtree.

The client asked for house ads for various channels in the Gumtree site. The images had to be hand-drawn as per their style guide and the free and easy looking style was closely dictated. I had free reign with the copy and drawing the illustrations which was fun.